
The Edge of Work
The Edge of Work provides new insights and ideas to help leaders navigate the changing world of work. In each episode, we’ll talk to leaders, practitioners, and innovators to explore new ideas for attracting and developing talent, leadership, and workplace culture, all to help you lead and succeed in a changing world of work.
The Edge of Work
Small Groups, Shared Purpose: Rethinking How to Lead Change with Greg Satell
Greg Satell is the Author of Cascades: How to Create a Movement That Drives Transformational Change. In this episode of The Edge of Work, Greg joins Al Dea to explore why most organizational change efforts fail and how leaders can spark lasting transformation. Drawing from his front-row experience during Ukraine’s Orange Revolution and 15 years of research, Greg shares the power of “small groups, loosely connected, united by a shared purpose” to drive cultural and behavioral change. He explains why top-down, big-bang launches often trigger resistance, how to find early adopters, and the keys to creating the right conditions for change to spread.
Links
- Website: https://gregsatell.com/
- LinkedIn: https://www.linkedin.com/in/gregsatell/
- Book: https://gregsatell.com/cascades/